Erling Persson initially named the store "Hennes," which means "hers" in Swedish, as it exclusively sold women's clothing. In 1968, the brand expanded its offerings by acquiring Mauritz Widforss, a hunting and fishing equipment store. This acquisition led to the inclusion of men's and children's clothing, resulting in the name change to Hennes & Mauritz, later abbreviated as H&M.

Today, H&M operates in over 70 countries with thousands of stores and an extensive online presence. The brand is celebrated for its ability to quickly adapt to fashion trends and deliver collections that appeal to a wide audience.

Sustainability and Innovation

In recent years, H&M has made significant strides in sustainability. The company is committed to becoming 100% circular and climate-positive by 2030, focusing on eco-friendly materials, recycling programs, and reducing its carbon footprint. Their Conscious Collection

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