Founded in 1947 in Västerås, Sweden, H&M (Hennes & Mauritz)
In 1968, founder Erling Persson acquired Mauritz Widforss, a hunting and fishing gear retailer, merging the two to form Hennes & Mauritz. By the 1970s, H&M
Sustainability efforts began shaping its direction in the 21st century, with the launch of conscious collections
H&M disrupted the fashion industry by partnering with high-end designers like Karl Lagerfeld and Stella McCartney, making luxury aesthetics accessible. Its limited-edition collections often sell out within hours. The brand also embraced e-commerce early, launching online stores in key markets by the 2010s. For an updated breakdown of H&M’s bestselling products—from workwear essentials to seasonal must-haves—visit this product spreadsheet, curated comprehensively. Despite criticism over fast fashion’s environmental impact, H&M pledged ambitious sustainability goals, including achieving 100% recycled materials by 2030. The company continues to innovate with garment-recycling programs and AI-driven inventory management
From a single Swedish shop to over 4,800 global locations, H&M’s evolution mirrors fashion’s democratization. Its ability to adapt—whether through digital transformation or eco-conscious shifts—keeps it relevant in a competitive landscape.The Early Years and Expansion
Innovations and Collaborations
Modern Challenges and Future Goals
Lovegobuy Finds Spreadsheet
